Today I had a long discussion with an old friend on economics of content in the Long Tail. Sharing some of the interesting points. What is long tail? According to Wikipedia - The Long Tail or long tail is a retailing concept describing the niche...

Every content network has walked this rope at least once – ad inventory optimization. Direct sales team can only sell 40-50% of your ad inventory at any given time. The rest is filled with different ad networks, big and small. The math is very...

In my recent visit to Vienna, met a lot of interesting people from Norway. My initial impression of Norway’s online market was that of a small and passive market with few clones of popular global sites like Facebook, Digg, Craigslist catering to...

High-res image Most of the start-ups as well as established companies in internet space primarily targets US audience. This is understandable as US Online Advertising market stands at a whopping USD 24 billion and is at least four times bigger than...

All I can say is Mexico can easily clear their national debts now. Clearly, crime pays. $207 million recovered. Note: This story is old but look at the cash. The money found hidden inside walls, suitcases and closets in one of Mexico City’s...

Update: @vishalgondal: news from police that Sweep is over and No bomb found will open the building in few hrs #vashibombscare All the people are on the road. Talk about Vashi station as EASY TARGET now Security guards blocking all entrance to the...

This list is entirely based on my personal experience, and can vary according to your spouse or girlfriend. So no guarantee that your geek wife would be as geeky as mine, but I can assure you that you will definitely have lots of fun having one. 10....

Most of you know that we operate from Shimla. A small city by comparison with Silicon cities of India. Its very tough to find experienced or highly skilled people in these beautiful mountains. So we had no option but to build a powerful, aggressive and...

During my college days, I took a small course in mountaineering. The lessons I took from there, have been the guiding force of my life. Mr. Negi We had a teacher Mr. Negi. I don`t know his full name, never asked, and never felt to do so. Mr. Negi was...

In India, our financial year ends 31st March. This might sound a bit odd to our Americans friends, but remember we are more British than you. Last academic year has been a roller coaster ride. We got funded, launched some cool new features, expanded...