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Advertising 2.0 and India
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E-mailMade Popular Sep 12 2008
Media groups worldwide are seeing a decline in advertising revenues of traditional media outlets. On the other hand, traditional media companies are registering healthy bottom-line appreciation. It seems that it could still take some time before web 2.0...
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I just checked out that website, and found absolute no activity there. It could have a good idea.. but right now.. the low activity is just ruining things away.
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i agree with nidhi. it’s a total sham and a half-cocked effort at trying to be hep with it’s relevant market. it’s sad to say, but sunsilk is shamefully clueless about its market.
http://pianoinawhorehouse.wordpress.com/2006/07/15/sunsilks-gang-of-liars/
http://pianoinawhorehouse.wordpress.com/2006/07/15/sunsilks-gang-of-liars/
Yeah.. I agree with both of you.
It was a definately cool idea, and I was haapy to see companies in India are thinking on such lines.
They are spending tons of money on its advertising.. but its a shame most of these advertising consists of TV ads.
They could have definately done a lot better, in terems of building community.
I believe I have to write a new post on this.
It was a definately cool idea, and I was haapy to see companies in India are thinking on such lines.
They are spending tons of money on its advertising.. but its a shame most of these advertising consists of TV ads.
They could have definately done a lot better, in terems of building community.
I believe I have to write a new post on this.
Ankit,
The idea is not only good, but it will work in the coming days. Besides, we shouldn’t forget that Sunsilk is aggressively marketing its site. How many sites get promoted like this?
Done wisely, Web 2.0 can be a very good marketing tool as the marketing success of the Samuel L. Jackso flick Snakes on a Plane shows.
As far as Dananjay’s insinuation in his blog that there might not be as many members as they claim to have, I have to say that there is no reason why I should believe it. Having 79,998 members after an agrressive campaign promising the goodies of Web 2.0 is not so huge.
Nidhi, the activity is surely to pick up. However, how successful the site would be is anyone’s guess.
The site itself looks so 90-ish - marquees and all.
The idea is not only good, but it will work in the coming days. Besides, we shouldn’t forget that Sunsilk is aggressively marketing its site. How many sites get promoted like this?
Done wisely, Web 2.0 can be a very good marketing tool as the marketing success of the Samuel L. Jackso flick Snakes on a Plane shows.
As far as Dananjay’s insinuation in his blog that there might not be as many members as they claim to have, I have to say that there is no reason why I should believe it. Having 79,998 members after an agrressive campaign promising the goodies of Web 2.0 is not so huge.
Nidhi, the activity is surely to pick up. However, how successful the site would be is anyone’s guess.
The site itself looks so 90-ish - marquees and all.
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